Finding a paper for my final project Essay Example | Topics and Well Written Essays - 250 words

Finding a paper for my final project - Essay Example Consequently, organizations have a chance of minimizing their IT based capital expenditures. Cloud computing services ensure that large and small organizations have the potential of attaining optimum IT based functionalities. These occur as the organizations face stiff competition and different government regulations on data-storage needs and computing. However, market factors and the management of the organizations may hinder or influence the engagement of the organizations in the cloud computing strategies. Such contributes in the reduction of the ability of organizations to engage in IT related infrastructure for business growth and improvement on competitive strength. Another key issue is the technical ability of the organization, which determines the potential of the organization to handle its cloud computing. This entails information sharing, cost savings, in-house degradation performance and the other associated performance over the in-house. Such depicts the trust level for the deployment of the effective cloud computing infrastructure, which makes the organization have the potential of achieving its success in the competitive business

Is Existentialism Nihilistic Why or Why Not Essay

Is Existentialism Nihilistic Why or Why Not - Essay Example It is always linked with extreme skepticism and pessimism that condemns existence. Existential nihilism is based on the belief that the world is meaningless and has no purpose in that all existence in it such as pain or feelings are senseless. Therefore, existential nihilists such as Camus and Nietzsche regards feelings and thoughts as merely influence of prior causes (McBride 89). In a more elaborate sense, free will is denied. Further, they argue that existentialism is nihilistic because they believe that on this world, misery and suffering has dominated over pleasure while happiness has been elusive thus leaving mankind with the option of suicide as the only course to take. Existentialism can be said to be nihilism because it presents human life as ultimately meaningless and trivial. Friedrich Nietzsche argued that forceful effects will eventually destroy all religious, metaphysical beliefs, morals and accelerate the greatest crisis in history of human beings. Other existentialism nihilists such as Camus and Soren Kierkegaard argued that individuals had the responsibility of giving meaning to their lives despite of many struggles and distractions such as alienation, boredom, despair and absurdity (Cox 27). According to Nietzsche, there is no objective structure or order in the universe or world except that the order human beings give it. In addition, he argued that all values have no meaning and that human rationality is impotent. In this manner, he meant that every human belief is not true because there is no true or real world. Therefore, he proposes that in order for the world to exist, nihilism should be destroyed. Nietzsche argues that existential nihilism is absolute in that further scrutiny shows that highest values eventually devalues themselves. Inevitably, existential nihilism will present all loved and cherished convictions and truth as valueless. Therefore, such lack or collapse of relevance meaning and value of life will be the most destructive power or force in history, comprising a total assault on truth and nothing less than the crisis of humanity. Nietzsche analysis was real and accurate in that studies conducted on some cultures depicts some patterns of nihilism which shows some features of collapsing civilizations (McBride 57). Existential nihilism has the convictions that the life has no meaning in this sense; it argues that the world has no purpose by stating that existence in itself such as suffering, feeling and all actions is ultimately empty and senseless. For instance, it is argued that existential nihilism is a form or another and that has part of western realm from the beginning. It states that the life of deaths or mortal is so mean a thing or form as to be virtually un-life. For example, embodies similar type of extreme pessimism linked with existential nihilism. In ancient times, such pessimism may have reached its peak with Hegesis due to the fact that miseries outnumber pleasures, happiness is not possi ble to attain, and therefore, the philosopher argues that the best thing to do is suicide. In his argument, Jean-Paul Sartre ponders that existence precedes essence whereby he rules out any platform for establishing an essential or significant self or human nature. When illusion is abandoned, life is recognized to us as nothing thus leading to nothing else but existential horror and emotional anguish. In addition, existential nihil

Theory integration on 3 terrorism cases Term Paper

Theory integration on 3 terrorism cases - Term Paper Example The theories on terrorism are also too varied, such as to defy an integrative understanding of the phenomenon. This paper will therefore explain the orthodox and non-orthodox theories on terrorism, applying these to three known cases of terrorism. Analytical discussion will try to show that the hypothesis is valid and relevant. Orthodox terrorism theories Terrorism is a highly debatable issue. Its complexity emanates from the primeval nature of man to sow lethal violence against his kind. It is estimated that the 18th century French Revolution gave impetus to modern terrorism that led to the upsurge of contemporary terrorism with its state, interstate and global dimensions. Thus far, orthodox theories on modern terrorism have been used to understand cases of terrorism, but these have been subjected to debates. In an in-depth analysis, Jason Franks opened up a discussion of the Orthodox Terrorism Theory or theories, proposing a more comprehensive non-orthodox understanding of the phen omenon which be applicable in the many years to come. For Franks, the Orthodox Theory is capable of answering the questions what makes up terrorism and how it can be countered. However, he notes that the Orthodox Theory fails to adequately answer why it happens. ... o coerce and intimidate governments to accept political, religious or ideological objectives, and secondly in defence of the terrorist act as when Hezbollah leader Sheikh Fadlallah described terrorism as â€Å"fighting with special means against aggressor nations in religious and lawful warfare against world imperial powers.† ( Kramer n.p.). The situation shows that it is difficult to establish a sound foundation for research and policy on terrorism. This may also suggest that resolving the phenomenal rise of terrorism may continue to meet difficulties in the times ahead. To be fair, the Orthodox Theory on Terrorism has merits. It comprises the western model of understanding terrorism along the human ideals of liberty, rule of law, and democratic life in society. It is also a practical concept in dealing with acts of terrorism as threats to state authority. The Orthodox Theory has laid down three useful themes on terror acts, namely (a) Functional, as embodied by the Theory of Provocation, or the belief that terrorism aims to provoke a response from a repressive state by means of strategies that will radicalize citizens against government (Laqueur 72) (b) Symbolic or the explanation that terror acts have image- value under the idea of â€Å"terrorism in theatre† (Jenkins 132), and (c) Tactical as terrorists use strategies along short-term objectives such as hijacking, as well as long-term objectives to advancing the broader cause of revolution. In spite of merits derived from the Orthodox understanding of terrorism, Franks perceives that this approach needs to be improved owing to the new terroristic environment which has pushed terrorism beyond the state into interstate and global boundaries. The alternative terrorism theory Improving on the orthodox theory, Franks

Imagine you are Marco Essay Example for Free

Imagine you are Marco Essay Imagine you are Marco. Write a letter to your wife telling her about your journey to America, where you are staying and your work. Eddie and Beatrice Carbone 441 Saxon Street BROOKLYN NEW YORK U. S. A Dear family and friends I am missing you all desperately. It has been two months since I have seen you all. The journey was in cramped conditions, we experienced a mix of storms and showers. This didnt bother Rodolpho or me as the fishing trips to Africa and Yugoslavia prepared us well. I spent most of my time conversing with another group of Sicilians. We shared our hopes of America. Our main worry was that we would be caught getting off the boat and deported. The travelling was long and boring with loud thunderstorms at night, which made it impossible to sleep. Because of the large amounts of people on the ship it was very cramped. We had to sleep on the floor, which was hard and uncomfortable. The only way I stayed sane was thinking of succeeding at the American dream and returning to Sicily as rich as some of the tourists! When the ship docked in Brooklyn a very kind and hospitable man named Tony Bereli met us at the pier. He dropped us off at Beatrices house were we are temporarily staying. I was surprised at how nice Beatrices house was after Bereli described it as a slum. Over here in America people live in apartment blocks and estates instead of the shacks were used to back home. New York is a great city. At first I was some what taken aback by the citys daily hustle and bustle. Its so different from the town in Sicily where we know everyone. Beatrice looked very pleased to see us and asked after you and the childrens welfare. She introduced us to her niece Catherine who has stayed with them all her life as her parents died when she was very young. They were both very welcoming but Beatrices husband Eddie seemed as though he was a bit uneasy with our presence. Eddie told us about working on the docks as a longshoreman. He said we could earn up to forty dollars a week! The house is small with five people in it but I cannot complain otherwise I would be out on the streets. I am pleased to say both Rodolpho and me have found work as longshoremen loading and offloading things from other countries like coffee and tea. Whenever I get paid I will send the money home for you and the children. The main things I miss apart from you and the children are the scenery and the warm weather. In New York its cold with wall-to-wall skyscrapers. Rodolpho has taken to the bright lights of New York like a duck to water. He and Catherine seem to have something going on. Last week she took him on a grand tour of the city ending up in up in the Paramount Cinema. They arrived back at about midnight, Eddie was furious. He said Catherine had never been out so late. Eddie is too over protective of Catherine; he treats her like a kid! Its as if he is trying to keep Catherine for himself! Eddie treats Rodolpho like dirt. He insulted him calling him Danish because of his blonde hair. Eddie then went on to teach Rodolpho boxing classes in which he gave himself a good excuse to beat him up. Unprovoked incidents like these anger me. I wanted to get up and defend Rodolpho but didnt want to offend Beatrice. I asked Eddie if he could lift a chair from the bottom, he failed to do this. Then I lifted the chair over my head and looked him in the eye. This was my way of gaining a physical and mental advantage over Eddie. The look of defeat on Eddies face was a picture! How are Maria and Luigi? I am missing them so much. As soon as I get paid I will send money so you can buy Luigi some money for his chest. Tell them I wish I could be with them but I had no choice about leaving, wed have starved otherwise. I am working overtime everyday so I can come home to you and the kids soon. Then we will have plenty of food and will never have to worry about starving again. Take care of yourself and the kids. I will write soon Marco xxxxxx Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

U.S. Criminal Justice System Essay -- legal reform, social issues, cir

Before proposing a reform to the American criminal justice system, we must first examine the problems that plague the process of justice on all levels. American society plays an important role in shaping the criminal justice system. Their beliefs and values determine the type of deviants and the consequences of the crimes. Often their beliefs contradict each other. Americans believe that the more serious a crime is, the longer a person should spend in a prison. In reality it means that a law at discretion can sometimes just set a number of years that a person should spend in the jail, regardless of the situation. The time in the prison is often very long (Randall, Brown, Miller& Fritzler, p.216) because some states have definite sentence or mandatory sentences which leave little room for the judge to decide on the merits of the person. For example, California favors â€Å"Three Strikes and You’re Out†(Randall & et al., p.216) stance on the laws which means after third felony crime, a person must spend 25-year-to-life sentence in the prison. They believe that the deprivations of basic needs, isolation from the society, and in extreme cases, death are consequences of committing a crime. The process of the court in America values efficiency and tough punishments. Since there are a lot of arrests, the court is overburdened and pressed for time. The prisoners are processed through like animals for the slaughter, quickly and with no mercy. The inequality in the terms of power and money influences the court. People with deep pockets are able to bail out or negotiate for a lesser term than a person assigned to a free lawyer by the state. Those consequences Americans believe will serve as deterrence or warning to people to obey the law... ...not the answer to all of the problems that America is experiencing in the criminal justice system, but however it may take the pressure off the state to provide the help to people. The reduction and the reform in the prisons are strongly recommended before using this new model. Works Cited Shelden, R.G., Brown, W.B., Miller, K.S., & Fritzler, R.B. (2008). Crime and criminal justice in american society. Long Grove, Illinosis: Waveland Press, INC. Bohet, A.K. & Wadhwa, T. Beyond the prison walls: reforming through silence. Indian Psychology Institute. http://ipi.org.in/texts/nsip/nsip-full/toolika-tihar.html Doleschal, E. (1977). Rate and length of imprisonment: how does the united states compare with the netherlands, denmark , and sweden?. Crime & Delinquency, 23(1), p. 51 -56 http://cad.sagepub.com/content/23/1/51 doi: 10.117/001112877702300105

Cola Wars †the Carbonated Soft Drink Industry Porter Five Analysis Essay

The existing players in the soft drink industry have much advantage relative to new entrants. First, supply-side economy discourages new entrants by forcing them to enter the market in large scale. CSD’s demand side benefits of scale also makes it difficult for new entrants to be accepted by the public. In 2002, a survey found that 37% of respondents chose a CSD because it is their favorite brand, while only 10% said so about bottled water. This demonstrates CSD customers’ high brand loyalty and their lack of desire to buy from new entrants. In terms of capital requirement, concentrate manufacturers only requires $25~$50 million to set up a plant that can serve the entire United States of America. Yet, new entrants may have difficulties competing with major players’ well-established brands and their large scale unrecoverable (therefore, hard to finance) spending on advertising. There is also unequal access to bottlers and retail channels for newcomers. Most bottlers are in long-term contracts with major CSD brands; also, the largest distribution channel, supermarkets, consider CSD a â€Å"big traffic draw†, thus provide little to no shelf space for newcomers. In addition, strong fear of retaliation from major players also makes newcomers hesitate to enter. Bargaining Power of Suppliers Required inputs for CSD are mostly raw materials such as caramel coloring, phosphoric or citric acid, natural flavors, caffeine, and fructose. Almost all suppliers of the CSD industry provide undifferentiated commodities and thus have little bargaining power and almost no strength to integrate forward. Bargaining Power of Buyers End consumers and retail channels can both be considered as buyers in the CSD industry. End consumers are likely to have brand loyalty to their CSD as analyzed in threat of new entry. Thus, consumers are expected to continue purchasing a brand unless there is a significant price increase or substantial change in flavor. Consequently, end consumers have little bargaining power. Retail channels, on the other hand, have more bargaining leverage since they buy CSDs in much larger quantities than end consumers. Yet, for retail channels such as supermarkets (making up almost one third of all retail volume), CSDs are considered a â€Å"big traffic draw†, thus reducing its bargaining power. In addition, fountain outlets (making up another 23. 4% of retail channel) also have insignificant bargaining power since they rely on CSD companies’ heavy investment in dispensers, cups, point-of-sale advertising, and many other types of equipment. Threat of Substitutes CSDs are unique in terms of taste and properties. When a consumer craves CSD, it is difficult to find a replacement that can equally satisfy his or her desire. Even after CSD was identified as the â€Å"largest source of obesity-causing sugars in the American diet† in 2005, CSDs still â€Å"accounted for 73. 1% of U. S. non-alcoholic refreshment beverage volume (down from 80. 8% in 2000)† at around the same time. It is true that consumers are moving towards alternatives that have more natural flavors such as several tea-based drinks and bottled water; yet, CSD firms have quickly adapted to this shift and largely dominated the market of these alternatives. Rivalry Among Existing Competitors Even though rivalry among existing competitors – Coke, Pepsi, and Cadbury Schweppes seem intense, the profitability has not been weakened. This is largely because of the high concentration of competition and their focus on promotion, advertising, and other forms of branding instead of waging large-scale price wars. In a way, the success of Coke and Pepsi required the heavy competition on these dimensions. â€Å"Without Coke, Pepsi would have a tough time being an original and lively competitor. The more successful they (Coke) are, the sharper we (Pepsi) have to be. † says Roger Enrico, former CEO of Pepsi. The CSD industry profitability lies within the Cola War itself that forces major players to improve continuously. Through Porter’s five forces analysis, it becomes clear that CSD is so profitable because of the way its industry competition is shaped: high entry barriers due to newcomers’ unfavorable supply-side economies of scale, demand-side benefits of scale, and unrecoverable advertising spending; low bargaining power of suppliers and buyers since CSD requires mainly homogeneous commodities, buyers have high brand loyalty, and retailers rely heavily on CSD firms’ investments; well handled threat of substitutes; and healthy internal rivalry that is vital to continuous improvement.

Dove Marketing Analysis Essay

Imagine you have oversight of the Dove Campaign for Real Beauty. Are you comfortable with what is going on? Is this a brand that is out of control with its promotional messages? Dove released its first advertising on 1957, in which Dove called its product as â€Å"cleaning cream† instead of soap. After that, Dove launched some advertising to emphasized on its functional feature. In 2000, Dove became a Masterbrand of Unilever. In other words, it had to establish a meaning for Dove that could apply to and extend over the entire stable of products. In order to stand for a point of view, â€Å"The Campaign for Real Beauty† began to process. Then campaign focus on the self-esteem and confidence instead of appearances, it still could be include into female field. Just from external to inner, So Dove is not out of control with its promotional message. In my opinion, I am comfortable with Dove’s campaign due to the following reasons. First, Dove more concerned about women’s feeling and inner spirit. When the advertising plays too many shots on the beauty of girls, sometimes, the values and aesthetic of the society will be influence. Women and teenager girls would pay more money and time to fit their body. Therefore, Dove’s advertising will not add this misleading. Second, Dove choose YouTube and Blog as the major platform, it is a wise and trendy choice. Internet plays more and more important role in the modern life, especially the raise of the social networking. In the future, Dove has more opportunities to attract public and ahead of other companies. Third, Dove always guarantees the quality of ads. Their advertising is not a simple product promotion, but some interesting story and conversation. The products of Dove even do not need to be photographed. The consumers will remember such high-quality ad and are willing to share with others. Moreover, Dove’s Real Beauty campaign built a buzz and was widely exposed. People actively discussed the campaign through Internet and TV shows, even famous celebrities like Oprah Winfrey and Jay Leno talked about it in their TV shows. Though there were many parodies in the Internet, they were funny and generated more attentions on the brand. Last but not least, the campaign was contributed to the brand’s business growth and values. In 2006, Landor Associates identified Dove was one of the 10 brands with the greatest ercentage gain in brand health and business values. 2. Is Dove’s attempt to engender social engagement through its promotional campaigns too risky an endeavor given its lack of control over consumer parody and accusations of trying to sell under the pretense of contributing to the social good? In the business, every decision faced the profit and risk. Generally, th e greater the risks result in the greater rewards. The risks are as follow: Through the investigation, Dove found out that many women had discontent with the â€Å"young, white blonde and thin† models, because they could not attain that standard. Dove started the advertisement â€Å"Campaign for Real Beauty†, underlining their products will â€Å"feel better†, while other company always publicize â€Å"look beautiful† in the commercial. The risk is that whether or not the consumers understand and accept that change. On next stage, Dove was a very controversial event. Billboards were erected to vote on whether a woman on the billboard was â€Å"outsized† or â€Å"outstanding†. A counter showed the result. As a beauty brand, this campaign will attract public attention; simultaneously will challenge the brand cognitive. What’s more, Dove broke the traditional rule in the company and go forward without paid media at all. YouTube become the most important platform instead of television. When Dove made this decision, the risk is that maybe they will lose some traditional and classical consumers. Facing the negative responses, Dove did not ignore them, but positive embrace them. The company list both view in other medias and allow public to discuss these. They also sent interactive packages to media outlets to help spur the debate. Finally, Unilever established the global Dove Self-Esteem Fund to raise the self-esteem of girls and young women. Such activities give a support to the â€Å"Real Beauty†. Dove’s public relations channel strategy was to generate broad awareness for â€Å"The Campaign for Real Beauty† and establish an emotional connection with women. Therefore, a political figure or a major news organization or even a film is not as influence as an open dialogue. 3. After reviewing the blogs, what do the various discussions contribute to the meaning of the brand? There are mainly two opinions exists among the blogs. The supporters considered Dove’s Real Beauty campaign was an emotional touch from Dove to consumer. They thought the campaign has shed light on some important truths about the media’s unrealistic portrayals of women, and it’s important and necessary to send a health beauty message to the society. However, the criticisms thought that Dove is hypocritical and the campaign is just aimed to sell more products and gain more profits. The reason they thought Dove is hypocritical is because Dove comes from Unilever, which promotion young, thin and sexy woman in the Axe’s advertisements. They also criticized Dove’s advertisements had many untruthful details and inconsistent. What’s more, they thought the campaign has no major aspirational values attached to the product and was undermining the aspiration of consumers. Regardless of these different opinions towards the Real Beauty campaign, Dove’s brand name has successfully gone viral and drew a lot of attentions worldwide. People were spreading quickly the message of â€Å"Real Beauty† and they still continuously discuss it nowadays. This kind of exposure has extraordinary impact of Dove’s brand awareness and popularity. Therefore, it contributed to the brand’s long-term value and equity. Though there were many parodies exits in the Internet, for ordinary consumers, they might just remember how funny and interesting the parodies were, as well as the appealing â€Å"real beauty† messages that Dove tried to spread. It was a risk strategy for Dove, but as long as Dove manages its public relations and other advertisements carefully, consumers would still like Dove’s affordable good-quality products. The increasing sales growth of Dove could be a strong argument for it. Moreover, I think Dove was trying to be an inspirational brand to inspire positive self image among women. It successfully differentiated itself to other competitors. The Dove Self-Esteem Fund program was a plus to win over customers’ hearts. 4. Describe Dove’s brand management organization and the reason for it. Do you see any problems or issues that will result with this split-responsibility setup? In 2000, Dove was selected to be a Masterbrand and lent its name to Unilever entries in personal care categories. There are two split-responsibility groups in Dove’s brand management organization: Brand Development and Brand Building. Brand Development group charged with development of the brand, took responsibility for developing the idea behind the brand, developed the brand plan. It was accountable for medium-to long-term market share, for brand health, for measures of innovativeness, and for creating value in the category. It was centralized and global in scope. The other group Brand Building charged with building the brand in specific markets and was decentralized according to the major geographic regions in which Unilever operated. It was accountable for growth, profit, cash flow, and short-term market share. It managed public relations and informal communication. The pros of this split-responsibly setup brand management system are that the advertising messages could be more tailored to different markets. However, the problem might result with this split-responsibly system is the inconsistent management of the brand image. It’s a challenge for the two groups to balance between short-term values and long-term values for the brand. For example, the Brand Building group might develop an aggressive public relations strategy to generate attention in order to gain short-term market share, which might not be a smart move to build the brand’s long-term value and gain long-term market share.